Mascots and the Symbols They Represent
If you support a local sports team or have a favourite fast food joint, chances are you’ve encountered a mascot before. These often cheerful beings are recognisable staples of brands and organisations. But, do you know the history behind the costume? In today’s blog, we’ll dive into the history and symbolism of these beloved ambassadors. Plus, highlight some famous faces you might recognise.
What is a Mascot?
A mascot is a human, animal, or object that brings luck. In fact, the word comes from the French mascotte which means “lucky charm”.
Additionally, they might represent a group with a common public identity. Such institutions that benefit from this are schools, professional sports teams, military units, and brand names. For the latter, often they are fictional spokespeople for consumer products such as Captain Crunch and his cereal.
Mascots come to life by individuals dressed in life-size costumes. In the community, they are bringers of goodwill. Even the U.S. Forest Service takes part in this with their fire safety spokesperson Smokey Bear.
However, it was originally sports organisations that first thought to use personified animals. They hoped it would bring entertainment and excitement for their spectators. What’s more, lucky charms to interact physically with their fans. This is thanks to the advancement of puppetry in the 20th century.
What Do They Represent?
The choice of mascot reflects the desired quality of the organisation. For example, warriors or predatory animals represent a competitive nature. Additionally, they embody a local or regional trait. This is seen in Herbie Husker, of the Nebraska Cornhuskers, a farmer who calls back to the agricultural traditions of the area.
In the corporate world, icons establish easily recognisable symbols for brands. These characters are well known without even having to refer to the company. Another term for this is “soft selling”. What’s more, these brand ambassadors can exist in space where advertising is not allowed such as non-profit or sports events.
But, it’s not only these organisations that use these symbols! Did you know that heavy metal band Iron Maiden has a mascot? Eddie is a zombie-like creature that pops up on the band’s albums and merchandise.
Some Famous Mascots
Check out these well-known mascots and what makes them so symbolic!
Chester Cheetah
Debuting in 1986, Chester Cheetah represents the Cheetos brand. While his message might have changed over the years, Chester’s appearance is a constant staple for the cheesy puff chips.
Mickey Mouse
Perhaps one of the most famous icons, Mickey first made is appearance almost 100 years ago. Friendly and lively, this mouse has been the official cartoon spokesperson since the creation of the Walt Disney company.
Michelin Man
Officially named “Bidendum”, this design was created to represent a person made of tires. Amazing how something created in 1894 still has cultural relevance today!
Tony the Tiger
With his catch phrase “they’re great!”, Tony the Tiger’s been selling Frosted Flakes since 1951. With a thumbs-up of approval on every box, it’s now wonder this cereal is popular between children and parents alike.
The Kool-Aid Man
Like the Michelin Man, sometimes brands use their product as the mascot. Full of pink liquid, the Kool-Aid man has a reputation for bursting through walls.
Julio Pringles
Instantly recognisable, this charming moustachioed man came to the Pringles scene in 1968. With a head resembling the chips inside, he implies that all the pieces are equally sized.
Does Gooroo have a mascot? Well, you’ll just have to stick around to find out…
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